On October 11th, with the theme of "Respecting Nature and Carrying Forward the Craftsmanship," the Jiachen Year Maotai Town Chongyang Water Worship Ceremony was grandly held at the 1915 Square in Maotai Town, Guizhou. Guizhou Five-Star Liquor Industry Group, as the co-officiating unit, attended this ancient and solemn ceremony. This is an important cultural ceremony for the production area of sauce-flavored baijiu in Renhuai, and it also marks the beginning of a new brewing cycle with the "Chongyang Xia Sha" of sauce liquor.

In the afternoon of the same day, the award ceremony for the 2024 Brussels International Spirits Grand Prix (Spirits Selection by CMB) was inaugurated. The core single product of Five-Star Liquor Industry, Guizhou Five-Star Liquor · Star 15 (53% vol), along with Xi Jiu · Yu Zhijiao (53% vol) and Zhen Jiu · Zhen Shiwu (53% vol), won the gold award of the International Spirits Grand Prix.

Clearly, the Five-Star Liquor Industry's hard-core quality has once again received high recognition from the international spirits industry, and the "Sauce Liquor Quality Five-Star Standard" has also shown a more unique quality charm in the new round of brewing cycles.

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01

Chongyang Xia Sha, Five-Star Liquor Industry Continues to Release Endogenous Value

Every Chongyang, the water of the Chishui River becomes clear again, and the brewers take water from it to moisten the grain and start the first batch of grain, which is the "Chongyang Xia Sha". Before Chongyang Xia Sha, the water worship ceremony, which thanks nature for its gifts, respects all things in heaven and earth, and adheres to the brewing tradition, has become an important cultural ceremony for the brewers in Maotai Town.

Jiao Yongquan, the founder and president of Five-Star Liquor Industry, said: "Chongyang Xia Sha is an important moment for us to express our gratitude to the Chishui River through traditional worship methods, inherit the spirit of craftsmen, and this also inspires generations of Renhuai brewers to remember their original intentions and brew fine wines. The unique feature of Maotai Town's brewing process lies in its subtle integration of the traditional wisdom of heaven, earth, and people, which is the brewing philosophy that Five-Star Liquor Industry has always adhered to. The water worship ceremony is not only a traditional cultural feast for the eyes and soul but also a deep respect and inheritance of nature and traditional craftsmanship."

"Harmonizing with heaven and earth in virtue, with the sun and moon in brightness, and with the four seasons in order" is the unique way for brewers, and it is also the underlying logic and soul of the sauce liquor "12987" process.

Five-Star Liquor Industry adheres to the brewing concept of natural ecology, pursues ultimate quality, and forms the "Sauce Liquor Quality Five-Star Standard", which protects the products of Five-Star Liquor Industry throughout the entire life cycle of "production area, raw materials, process, base wine, and blending".

Its strict quality standards and the development concept of "long-termism" are also widely recognized by the industry.On September 23rd, at the conference on the new industrialization of Renhuai City and the 2024-2025 production season of white liquor enterprises, Wuxing Liquor Industry was awarded a reward of 200,000 yuan for obtaining "organic product certification," demonstrating its leading sustainability and product quality in promoting the development of the white liquor industry.

On September 27th, the Moutai Town Wuxing Distillery of Guizhou Wuxing Liquor Industry Group was honored as the "2024 Huaxun Cup China's Core Production Area of Sauce-flavored Baijiu Famous Brand."

Moreover, Wuxing Liquor Industry is the first Guizhou liquor enterprise to be deeply researched by the China Quality Ten Thousand Miles Wine Quality Expert Group and has received high praise from the expert group in terms of quality and technology.

In fact, as a typical representative of sauce-flavored liquor in the core production area of Moutai Town, Wuxing Liquor Industry has been committed to quality and the five-star mission since its inception in 1993. It continuously improves and optimizes various aspects of corporate construction, from brewing production to cultural heritage, and to the spirit of enterprise craftsmanship, with continuous internal momentum, continuously promoting the high-quality development of the sauce-flavored liquor industry.

02

Winning the Brussels Gold Award, "Five-Star" Quality "Touches" International Judges

On the afternoon of October 11th, Wuxing Liquor Industry received the gold award of the 2024 Brussels International Spirits Grand Prix (Spirits Selection by CMB), marking a new breakthrough for the "Five-Star" quality in the international perspective.

It is reported that the Brussels International Spirits Grand Prix is one of the largest scale, most fair and impartial review mechanisms, and the most internationally recognized wine competitions in the world, known for its professionalism, authority, and fairness. The competition results are jointly supervised and certified by the European Union and the Kingdom of Belgium government.

This competition once again set a historical record, with the number of entries from the Chinese region reaching an astonishing 990, and the total number of entries increased by 18% compared to 2023, involving 59 countries and regions.

Therefore, Guizhou Wuxing · Star 15, which stood out from thousands of competing products, has once again become the focus of the industry's attention, and the quality standards behind the product have further appeared in the public eye.Once again, it has been verified that the "Sauce Liquor Quality Five-Star Standards" of "star production area, star raw materials, star craftsmanship, star base liquor, and star blending" have built a solid product quality for Five-Star Liquor Industry.

The resource advantages of the core production area of sauce liquor, Maotai Town, the superior raw materials of red bristle sorghum, the 165 sauce standards of the Jiao family's 500-year brewing process, the reserve of 50,000 tons of base liquor + 30-year-old liquor, and the first-class sauce liquor expert blending team led by Master Jiao Yongquan, further combine to form the Five-Star Liquor Industry's all-round "star" expression from the production area to the process and then to the finished liquor.

With excellent product quality and unique brand charm, Guizhou Five-Star · Star 15 has become a star product favored by B and C ends in the sauce liquor field.

Since its launch, it has successively won a series of honors such as "2022-2023 China Liquor Industry Annual Most Potential New Product", "Qingyun Award · Annual New Product", "Jinsheng Award · 2023 China Liquor Industry Good Product Top100", "Huajue Cup · Star Product Award", "2024 Huazun Cup Guizhou Province Top Ten Craftsmanship Quality Sauce Liquor Brands". And its excellent performance in the international spirits competition further highlights the solid product quality of Five-Star Liquor Industry at the international level.

03

Rushing to the "Ten-Year Agreement", Five-Star Liquor Industry Accelerates Forward

This year marks the 31st year since the establishment of Five-Star Liquor Industry and the second year of the "New Ten-Year Strategic Plan". Under this background, the three major series of Five-Star Liquor Industry are driving forward together.

The "Five-Star" series of products are steadily advancing, focusing on the high-end market and continuously expanding the circle of friends; the town wine small sealed altar stands out and focuses on the public, becoming the leading product of sauce liquor light bottle wine; the national sand sauce liquor goes against the trend and focuses on creating differentiated competitiveness.

Moreover, the semi-annual summary meeting of the Five-Star Liquor Industry brand liquor operation center revealed that despite facing an unfavorable market environment, the performance of the company's main brand liquor products still achieved significant growth, increasing by 47% compared to the same period last year.

The good market performance is inseparable from the in-depth advancement of a series of brand and market actions by the company.At the activity level, since the beginning of this year, Five Star Liquor Industry has made its way north to Jinan for the "Outstanding" China Wine Exhibition; partnered with "Fine Wines for China" in Suzhou and Hangzhou; participated in "Qian Wine China Tour" to shine in Xiamen; and made a brilliant appearance at the China Wine Expo... becoming one of the most active sauce liquor brands of the year, showing strong development vitality.

On the market front, Five Star Liquor Industry has frequently joined hands with several chambers of commerce in Henan, as well as Jinhui Liquor Industry and Henan Puyang Chengcheng Trading Co., Ltd. In terms of brand promotion, Five Star Liquor Industry has carried out comprehensive brand promotion in markets such as Guizhou, Shaanxi, and Henan.

On the corporate culture level, in July of this year, Five Star Liquor Industry officially released the "Song of Five Star Liquor Industry," vividly reflecting the spirit of the enterprise. The corporate song will surely lead the people of Five Star to a new journey.

In the view of Micro Wine, Five Star Liquor Industry has shown strong brand development resilience from the beginning of the year to now, with brand value breaking through layer by layer, laying a solid and stable foundation for the company's "New Decade Strategic Plan." The CMB Gold Award will become a hard-core endorsement of Five Star Liquor Industry's quality value in the future, helping the brand to continue to rise.